Lord Krishna in the 21st Century
Chapter 26 - Other Ways to Advertise
I once saw a story about the current reading habits of Americans. It said that religious, self-help & awareness books are now the most widely read category. Furthermore, if you go into a book store you will notice that the magazines related to self-help make up the largest section.
In the major magazines, such as “Vegetarian Times,” a display ad about Krishna Disaster Relief could be printed: “America's Only Vegetarian Disaster Relief Agency." In other magazines, this same ad could run; always mentioning our website:
In the not-so popular magazines we can place an ad in their less expensive classifieds. Usually there is a ten-word minimum. In this case all we need to say is something like: "Visit www.KrishnaDisasterRelief.com to learn about their vegetarian disaster relief efforts." Most likely many magazines would give us a free or discounted ads.
www.KrishnaDisasterRelief.com
Note: While this chapter made sense to me back in the late 90s when I was writing my first draft, we all know that today the price of magazines have skyrocketed. Considering this, I feel that more thought has to be given to the entire concept of magazine advertisement.